The Start-up Standard
Start-up Nidget Called a Game Changer for Journalists
A new publishing workflow puts interactive storytelling in the hands of the people reporting the story.
Nidget gives editorial teams one place to create, publish and measure interactive stories—no developer queue required.
Built for WordPress and ready for any CMS
Workspace
Climate · Explainer
Temperature since 1950
Interactive chartReader interactions
2,841
Completion rate
74%
Made for essential publishing
Why we built Nidget
We built Nidget to replace that chain with one simple workflow—giving the whole newsroom the power to create, publish and measure interactive components.
The Start-up Standard
A new publishing workflow puts interactive storytelling in the hands of the people reporting the story.
The Digital Dispatch
Longer, more engaged visits create more viewable ad opportunities—and give commercial teams a stronger sponsorship story.
The publisher credits a repeatable widget workflow—not a single novelty format. Editors could match each story with a useful interaction, while longer sessions gave the business more valuable inventory and better evidence for premium campaigns. The result was stronger reader retention with a clearer path to sustainable revenue.
“The widgets helped readers understand the story—and made every visit more valuable.”
The Newsroom Ledger
The awkward chain of specialist products is making way for one governed system journalists can actually use.
Build galleries, comparisons, timelines and maps from flexible visual primitives, then tailor each one to the story without starting from scratch.
Nidget lets anyone in the newsroom create audience-engagement widgets. Each widget can have its own data store for responses, results and richer reader experiences.
Manage publication fonts, colours and light or dark themes in one place. Every widget inherits the system, so new work stays recognisably on brand.
Follow views, interactions, completion and publishing locations from one dashboard, so editors can see which stories and formats earn attention.
Draft, preview and version every change before it reaches readers. Restore an earlier version or promote reviewed work without breaking the live embed.
Publish one stable, responsive embed to WordPress or any CMS. Future updates flow through without asking editors to replace code on the story page.
Put the whole workflow in your hands.
Create and publish unlimited standard widgets on the Free plan.
Example widgets
Explore a few of the formats editors can build, brand and publish from the Nidget workspace.
Drag the handle to compare two moments in the same place.
Drag anywhere across the image
Collect a quick signal and show the result immediately.
Should George Street stay closed to cars?
Turn key details into a memorable reader challenge.
Which animal is the world’s largest marsupial?
Pair reporting with interviews, narration or ambient sound.
Field notes · Sydney
A short Nidget audio preview
Listen to the sample
0:00 / 0:00
Shade regions by value, then add the context readers need.
Final House of Representatives winners across all 150 federal electorates.
Compare several trends and let readers inspect every point.
Illustrative workflow
A vibe-coded tool saves time on day one. The gap closes when publishing, security and maintenance become part of the job.
Fastest route to a working prototype.
Who checks authentication, data access and dependencies?
Every quick fix becomes something else to maintain.
Illustrative data. The security and maintenance risks are real.
| Stage | Vibe-coded tool | Three tools chained together | Nidget |
|---|---|---|---|
| Prototype | 0.5 hours | 2 hours | 1.5 hours |
| Connect | 1.5 hours | 4.5 hours | 2.5 hours |
| Publish | 3 hours | 7.5 hours | 3.5 hours |
| Fixes | 8 hours | 11.5 hours | 4.5 hours |
| Maintain | 15 hours | 16 hours | 5.5 hours |
Recreate sourced message exchanges in a familiar format.
Civic desk source
iMessage
Today · Recreated conversation
The council vote has moved to tonight.
4:12 pm
Can we confirm the new time?
4:13 pm
6:30 pm. Agenda item 14.
4:14 pm
Confirmed — updating the live blog now.
4:15 pm
Clearly labelled as a recreated conversation for editorial transparency.
Turn a sequence of events into a clear, explorable narrative.
Flood response · Tuesday
Three low-lying crossings close as water reaches the northern catchment.
Select any moment to expand the reporting.
Use approved packages and publishing guardrails when templates aren’t enough.
function CostImpact() {
const [weekly, setWeekly] = useState(35)
return (
<>
<Range value={weekly} onChange={setWeekly} />
<Result value={weekly * 52} />
</>
)
}Approved-package checks before publish
Imports are checked against your allowed package list, so unapproved dependencies never reach the live widget.
Live output
Annual household impact
$1,820
There’s plenty more where these came from.
Explore the full widget library and publish as many interactives as you need for free.
Who is it built for?
From a single hands-on creator to a multi-title newsroom, Nidget grows with the way your team publishes.
Add ambitious interactive storytelling without assembling a product team for every story.
Get StartedGive editors, audience teams and producers one shared workflow from draft to publish.
Get StartedTurn deep subject expertise into explainers, quizzes and tools readers return to.
Get StartedCreate repeatable branded formats and deploy them across campaigns and client sites.
Get StartedReact apps on managed infrastructure
Every Nidget widget is a React app running on our Cloudflare stack. Your team can move quickly with our standard templates, while your developers can build fully custom experiences on the same fast, high-volume delivery layer. You get complete creative flexibility without taking on the infrastructure.
Templates when you want speed
Launch polished, proven formats without starting every story from scratch.
React when you want more
Give developers the freedom to create bespoke apps beyond the template library.
Infrastructure included
Custom work inherits our caching, scale and managed delivery automatically.
Trust by design
Made for the way publishers work
Nidget keeps the creative work close to editors—and the technical guardrails quietly in place.
Preview the exact live version, restore earlier work and keep canonical widget URLs stable.
Workspace-level typography, colours and themes make every format feel native to the publication.
Track views and reader interactions without adding another analytics workflow.